Boxing-MMA Card Drawing Strong LV Interest

The Thomas and Mack Center in Las Vegas is putting on a hybrid card of boxing and MMA on the same night, June 20th. The card is free to the public, with all 16,000 tickets for the night of fights already distributed.
"We thought this would generate some interest, but it has surpassed our expectations," Libonati said. "We think this is the first time that boxing and MMA have been offered on the same card at the same venue on the same night."
This is an interesting concept. With the gate being non-existent, I imagine they are looking to make their money back in several ways. The boxing portion of the card will be televised on ESPN's Friday Night Fights while the MMA portion is rumored to be aired on HDNet.

There is generally a decent license fee from ESPN for their show and possibly a fee from HDNet, so that should offset some costs. They should also be able to make money from some of the usual live event revenue staples, merchandising, local sponsorships, and concessions. This looks to be more of a foot in the door, leading to future cards that they can charge for. With all the sniping that has gone on between the heads of boxing and MMA, a move such as this to bring the two combat sports together is more than welcome.

Written by admin on June 9th, 2008 with comments disabled.
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