UFC Leaving Less Money On The Table

A few weeks back we took UFC brass to task for their ignoring possible additional revenue by not being more aggressive in their merchandising. They look to be addressing these areas in a big way, announcing a slew of deals via the UFC website.
....fans of the Ultimate Fighting Championship will soon be able to collect Jakks Pacific UFC figures, use UFC-branded Bic lighters and Silver Buffalo watches, shop with a UFC credit card, and pick up UFC apparel at JC Penney stores.
The UFC has lost revenue by dragging their feet in this area but better late than never as they say. Similar deals to these should have and could have been struck over a year to eighteen months ago, based on the UFC's popularity. This should be the first of many announcements in this respect as Zuffa should look to stay aggressive in this area.

Written by admin on June 11th, 2008 with comments disabled.
Read more articles on marketing and licensing and Zuffa and merchandise and UFC and MMA.

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