How NOT To Market Follow-up

Elyse over at GringaBJJ read our piece from a couple of days ago on the marketing of MMA, and elaborated on the argument as it relates to women's MMA
.....it will continue to be impossible for fans or casual viewers to accept women's MMA so long as the marketing includes the ever-present ring girls. Every major promotion devotes a main page on their website to displaying the ring girls. Always scantily clad, usually artificially enhanced, they are the epitome of objectification. How can we expect people to see women fighters as deserving respect, attention, and equal prize money, no matter how talented or how well matched their fights are?
The ring card girl is certainly a tired tradition from boxing that carried over into MMA. If you are going to be EliteXC and forward women's MMA as legitimate, it is hard to ignore the mixed message of the dance teams and ring card girls that are prevalent at most of their shows. That said, I can't come down but so hard on Shaw and company. Unlike industry leader UFC, they aren't completely ignoring the women's facet of MMA and treating them only as nice decoration.

Written by admin on June 15th, 2008 with comments disabled.
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