Is UFC Counter-Programming Helping Affliction?
In this NBC Sports video Andrew Falzon from MMA Payout looks at this weekend’s UFC vs. Affliction battle by breaking down the Affliction card and its chances for success against the free Silva vs. Irvin event. Aside from him referring to Tim Sylvia as “Emelianenko’s first real challenge” (um, Nogueira? who beat Sylvia recently? ringing any bells?) he does a great job as an on-camera commentator.
But all this media attention on Affliction and their struggle against the UFC’s counter-programming efforts only makes me wonder if it’s not really helping Affliction get the word out about their event. If the thinking behind putting a free event on Spike TV the very same night is that it will keep casual fans from paying for Affliction, it seems like the UFC also risks drawing attention to the Affliction event as media outlets inevitably run stories on the raison d’être of this UFC show.
That’s not to say those same fans who learn of Affliction by hearing about the UFC’s anti-Affliction show will all shell out the pay-per-view bucks, but it does help put Affliction on the map. Maybe the better tact would be to kill them with silence, though that’s never been Dana White’s way. Especially when it comes to t-shirt guy.
Written by admin on July 16th, 2008 with comments disabled.
Read more articles on Tim Sylvia and General and Affliction and Fedor Emelianenko and Antonio Rodrigo Nogueira and UFC and Anderson Silva and MMA.