Couture
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The Iceman Chuck Liddell has made several moves recently to branch out his empire, including the launching of IcemanRx and MMAJacked. IcemanRx, The Iceman’s supplement company, gained some brand notoriety recently, sponsoring BJ Penn at UFC 84. MMAJacked, a mixed-martial arts lifestyle brand owned by Liddell, also looks to boost it’s profile with the addition of Karen Diamond of Karen Diamond & Associates Inc. Diamond has 25 years experience in the licensing industry and will look to boost the profile of MMAJacked through various licensing opportunities.
As Chuck enters the twilight of his fighting career, he is taking the necessary steps to make a living after the last bell rings. Randy Couture is another athlete being very proactive in exploiting these business opportunities. The UFC doesn’t have a 401-K or a pension fund, so the younger fighters would be wise to follow the example of The Iceman and The Natural in providing for their own future.
Written by admin on June 11th, 2008 with comments disabled.
Read more articles on licensing and startups and sponsorships and Couture and UFC and MMA.
As a follow-up to our previous post on boxing brand Everlast and their moves into the MMA market, Everlast President Adam Geilser recently spoke with Brandweek and gave more insight into their marketing plans and why they are looking to reach MMA fans:
BW: Everlast recently signed a deal with Ultimate Fighting Championship legend Randy Couture. How does his mixed marshal arts background fit into your future plans?
AG: Everlast is the exclusive apparel and equipment sponsor of Randy’s Xtreme Couture Gyms. In September we will launch Everlast’s MMA equipment line at retail. We are doing a photo shoot with him [this week] for a print campaign that will run in men’s and sports magazines. …… Our brand is strong with consumers 30 and older. With Randy and MMA, we will attract 16-22-year olds, a demo we have had trouble attracting. So the opportunity to speak to these younger consumers is key for us. It’s a major opportunity to grow our business.
Written by admin on June 9th, 2008 with comments disabled.
Read more articles on marketing and Couture and Boxing and merchandise and MMA.
(YAMMA’s next “Super Fight” contestants.)
— You guys rocked it again as we gave away our last copies of Chuck Liddell’s Iceman: My Fighting Life. And don’t forget to contribute to the latest challenge we tossed at ya’.
— The EliteXC paid Kimbo serious cheddar. The other fighters not so much. But at least they attempted to ’splain their $1 payday.
— YAMMA added to their “Old Farts Throwin’ Down” debut event.
— We continued shaking our heads at the Xyience mess.
— Kimbo videos got some play, including episode two of “WWKD?” and a Showtime Short.
— Sick submissions. Believe it.
— UFC Fight Night 13 was upped to three hours and gained another fight.
— News came at you in nuggets, morsels, bits, and small potatoes.
— Wandy and Baroni made love, not war.
— MMA reality series continued to be churned out of the crap factory.
— We talked chicks - and CP reader Anonymous obviously has a score to settle with Kim Couture.
Enjoy the weekend. We’ll do this all again next week!
Written by admin on February 22nd, 2008 with comments disabled.
Read more articles on week in review and Couture and Recap and Tito Ortiz and Kimbo and UFC and MMA.